You’ve bought a new product, and you love it so much that you just have to share your thoughts on it with the world – and that means writing a product review. As with most things in life, there are right ways and wrong ways to go about this, however.
Product reviews are an excellent resource for customers looking to research their buying options and compare a product’s or service’s pros and cons.
Some people might write a product review because they love the item so much they can’t help but tell the world about it, while others do it as a way of getting back at a company for problems, bad quality, or service.
Regardless of your reasons for doing it, writing an informed, detailed, and factual product review is something anyone can do – but only if you keep reading to find out how to write a good product review.
What is a product review?
A product review is a review of a certain product. It can be about a new gadget, a pair of shoes, a hotel stay, a piece of furniture, or anything from clothing to a travel booking service.
Product reviews are often written to inform potential customers about the product (and sometimes the company behind it) before making a purchase decision.
Basically, a product review is a detailed evaluation of a product or service. You’ll tell other users everything they need to know before they make a decision on whether or not they want to buy the product.
Product reviews examine the pros and cons of a product or service. Today, most of these assessments are available online, but they may also appear in print media. Consumers consult these reviews to help them make critical purchasing choices.
Consumers usually spend more time researching and reading reviews for more essential or expensive products and services. Product reviews can be of several types:
Industry professional reviews are provided by individuals who are experts or experienced consumers. Marketer team and internal author reviews are included in this category, aiming to boost a product’s reputation.
Customers can share their opinions on these items. Blogs and social media comments are created by bloggers and social media influencers who provide their assessments of products and services. Affiliates can either provide positive assessments in exchange for business deals or partnerships or publish neutral assessments.
It can be on any platform, but usually, they’re published in online stores. Product reviews can be very helpful when it comes to shopping because they let you see what other users think about the product.
How long they’ve been using it, how many times they’ve had to replace it, how easy it is to clean, how long it takes to charge, etc.
This can help make a more informed decision when buying products online.
How To Write a good Product Review?
Even though the purpose, writer, and audience of a product review may all differ, the process of composing a review is usually the same. Here is a step-by-step guide that will help you write an effective product review:
Determine what you want to review
If you’re thinking about writing a product review, you should first determine what you want to review. This may sound like a no-brainer, but keeping it in mind is important because you don’t want to review the wrong thing.
This will help you to narrow down exactly what you want to review, making it easier to find what you’re looking for. While you can choose to review any type of product, we wouldn’t recommend reviewing anything you don’t have any experience with.
If you want to write a review about a certain type of car, for example, you should have driven at least one of those models before. A review written about something you know nothing about is only going to confuse your readers and make you look unprofessional.
Another thing to remember when determining the type of product you want to review is the audience you want to reach with your review.
For example, if you want to review beauty products and you’re a 35-year-old male, your review is not going to be relevant to anyone who reads it. Instead, you need to choose an audience that would find your review helpful – such as other 35-year-old males.
Things to look out for in a product review
Depending on the type of review you’re writing, there are a few different things you need to look out for.
- – Accuracy: You may have a genuine opinion, but if you’re not telling the truth, your review isn’t going to be helpful to anyone but yourself. Accuracy is key.
- – Balance: If you’re reviewing a product you love and think the world of, you don’t want to be too biased. Reviewing a product you absolutely despise and want to put down is easy – but again, your review will fall on deaf ears.
- – Neutrality: As we just mentioned above, it’s important to be as neutral as possible when writing a review. This prevents you from sounding like you’re just out to insult the company or the product. It also keeps your review from being too biased.
- – Relevance: The first thing you need to do when writing a product review is to determine what your audience wants to know. Are they curious about the price, the quality, or the durability? Go straight to the heart of what your readers are interested in knowing.
You want to review the product or service people are actually looking for, but you also want to be fair and honest in your review. You don’t want to write a review that only tells the good things about a product or service, yet nothing about the bad things – this can mislead and confuse your readers.
Identify your target audience
While thinking about what you’re going to review, you also need to consider the target audience you’re reviewing it for. In other words, you need to figure out who you’re going to write your review for.
This will help you determine how long your review needs to be, how much detail you need to go into, what tone you need to use, and what you should recommend the product or service for.
For example, if you’re reviewing a product for new parents, you’ll naturally write a different review than if you’re reviewing a product for senior citizens.
The former group would appreciate a detailed review of a baby bottle, while the latter group would like a simple list of the pros and cons of a walker.
Not only will it help you to write a better review, but it will also make the reader more likely to purchase the product you reviewed. You can determine the target audience of a product in several ways.
The first way is by the product itself. If you review a shirt, your audience is anyone who may purchase that shirt.
The second way is by the brand. If you have experience with a certain brand, you can review products from that brand to help others make better decisions about products from that brand.
The third way is by the company. If you want to review a product from a certain company, you can review products from that company to make others want to buy from that company.
You can include a brief and direct statement defining who might benefit most from using the product or service.
This statement can help customers who are a good match for the product or service decide whether to purchase it.
You can also recommend alternative products for slightly different situations to ensure your readers get optimal purchasing options.
Empathize with your readers by using the right tone
Finally, you need to empathize with your readers by using the right tone. No matter who you’re reviewing a product for, you need to use a certain tone and style in your review to engage your readers.
You don’t want to go overboard and write a novel, but you also don’t want to keep it so short and straightforward that people can’t see how helpful your review is.
Finding the right balance between giving enough information and not too much is key. If you keep these things in mind when writing a product review, you’ll be well on your way to writing a product review that engages readers, informs them, and keeps them coming back for more.
It’s easy to come across as condescending when you’re boasting about how much you love a product, so try to refrain from sounding too “over the top.” Instead, try to write your review as if you’re talking to an old friend.
Of course, you want to remain professional, but there should be a friendly, casual tone throughout your entire review.
You should sound as if you’re simply giving your friend advice on which product to purchase. If you’re writing a negative review, there’s no need to get all teary-eyed or melodramatic about it.
The best way to empathize with your readers in this situation is by being 100% honest. Tell your readers that you’re writing a negative review because you want to help them save their money – not because you want to bash the product or the company.
Personalizing your review by connecting with your readers emotionally and identifying with their requirements is one way to make your opinions stand out.
Instead of listing the features of a product or service, offer helpful information about how the product or service might address your readers’ issues.
Consider why a customer may be interested in purchasing your product or service and how your product or service’s features could assist them in real life.
You can use the following to express empathy to your readers:
When writing your review, use first-person language and a conversational, friendly tone to express empathy and understanding.
Rhetorical questions can help customers see how the solution offered by a product or service connects with their own lives through shared experiences. This can build empathy through shared experiences.
Humanness is another way to increase trust. Make your language sound authentic and relatable to establish human connections with your customers.
Introduce the product or service
After you’ve determined what product you want to review, you need to introduce the product or service in your review. You can start your review with a lead-in sentence that includes the name of the product you’re reviewing, the company that manufactured it, and/or the website where you bought it.
An attention-grabbing product review begins with a one- to two-sentence description. Highly motivated buyers are likelier to notice a concise product or service description. The review should be identifiable to readers through the use of engaging, active words and phrases.
You may briefly outline the upcoming review content in your introduction. Try to keep this section under two paragraphs to describe the aspects of the product or service your review discusses.
After this, you should go into a short but informative paragraph explaining the product. For example, if you’re reviewing a pillow, talk about how many people suffer from poor sleep, what can affect sleep and why the pillow you’re reviewing can help solve these problems.
You also want to include some background information on the product or service you’re reviewing.
You don’t need to write a novel, but you should give your readers some insight into why the product or service came to be.
This will help your readers understand the product and why it’s important to have it. It will also help them make an informed decision if they’re interested in buying it.
Include the basics
After you’ve introduced the product, you need to include the basics. This means you need to include the price of the product, the pros and cons of the product, who the product is best suited for, and any other important information that your readers need to know. So they can make an informed decision on whether they want to buy the item.
You should cover things like the name of the product, the company behind the product, the product’s price, and the product’s availability.
If you’re reviewing a product that’s available, you can include a link to make it as easy as possible for your readers to buy the product. If you’re reviewing something more unique, like a one-of-a-kind item, you can still include the basic info that your readers would want to know.
You can also link to where they can find similar products that they can purchase instead.
If you want, try to find an affiliate link to the product so you can earn a commission when something buys through your affiliate link.
Suppose you’re writing a review for a product you bought at an online store. In that case, you may also want to include information such as how long you’ve been using the product, what you like about it, and/or what you don’t like about it. This will help your readers understand if the product is a good purchase or if it’s best to look for something else.
Explain the benefits and features
After you’ve included the basics, you need to explain the benefits and features.
One of the best ways to review a product is to write about its benefits and features of the product. Not only will you give your readers the basic info they need, but you’re also going to help them make a better decision about whether or not they want to purchase the product.
When writing about benefits, keep the focus on the reader. What will the product do for them? What does it have that others don’t? What makes it special? When writing about features, you want to focus on the reader again.
Readers usually have problems they encounter with why they want a product, and core features are what most directly address these issues. You should provide one or two descriptions of each feature, including all crucial data. After you have listed the features, describe how they operate within the item or service.
Keep your descriptions to one or two sentences to accurately portray how the features operate. Then, apply them to a real-world scenario. Make your descriptions short and do your best to create an accurate picture of how the features alleviate the reader’s issues.
Again, if you’ve reviewed a product you bought at an online store, you may also want to include more features and benefits about the product in your review.
This is where you get to really highlight why you love the product. You can go into detail about how the product helps you, how long you’ve been using it, how often you use it, how long it lasts, etc.
You may also want to include details about additional features other customers may not be aware of. This will help your readers understand even more why they should buy the product.
Review the bad as well as the good
After you’ve included the benefits and features, you need to review the bad as well as the good. This is the part of your review where you address the issues with the product if there are any. You don’t want your review to be all positive because that won’t be helpful for anyone – not even the company that manufactured the product.
A good review will also address any issues with the product, but it will do so in a fair and balanced way. You don’t want to trash the product, but you also don’t want to mislead readers by only talking about the good things about it.
You’ll come across as more genuine and honest if you keep the good and bad balanced in your review. If you only write about the good and completely ignore the bad, your review isn’t going to be helpful to anyone.
You can still write about the bad without sounding negative. You can mention what the product could improve on without bashing it or the company.
Conclude with a recommendation
Finally, you need to conclude with a recommendation. This is where you let your readers know whether they should purchase the product or not. You can also recommend the product to certain groups of people if you feel they’d benefit from using it.
Let your readers know whether or not they should purchase the product you reviewed and if you think they should or shouldn’t, tell them why.
However, you don’t have to give a “thumbs up or thumbs down” in your review. You can simply state whether or not you would recommend the product.
If you would recommend the product, tell your readers why you believe it would be a good purchase for them. If you wouldn’t recommend the product, tell them why you wouldn’t recommend it.
If there are other products out there that are better than the one you’ve reviewed, you can also let your readers know about those as well. This is your chance to truly inform your readers about what you think about the product and why they should purchase it.
It is also the part of your review where you can link to the product and/or the website which you bought it from.
Include more social proof to reinforce your message.
Consider providing more testimonials or evaluations to strengthen your content’s credibility. You may quote other reviewers, connect to other evaluation websites, or include feedback from industry professionals or experts to accomplish this.
You may even allow for comments on your evaluation so that others may share their own experiences with the product or service.
A brief description of your review is provided.
When you finish writing your review, end it with a brief summary. Summarize your opinion of the product or service, and emphasize the key points. Indicate whether you believe the item can benefit others.
In your assessment, you may talk about the price of the product or service to indicate whether it provides a good value for buyers. Your final judgment on the product or service helps readers make purchasing decisions.
Check your review for Grammar errors and add links and relevant pictures
You don´t want to publish a review with many spelling and Grammar errors. Because it reduces trust that your review is genuine. So use a grammar checker tool like Grammarly to correct your product review and improve your sentences.
You can also add Affiliate links to the product if you want to earn a commission when someone purchases through your link.
Find relevant pictures to make your product review more appealing. For example, you can show some features through images or even make a video where you use the product.
Publishing your review
When you’re finished with your evaluation, choose where you want to post it. You may publish your evaluation on the company’s website to reach potential clients or on product review websites, blogs, or social media.
Choose the platforms carefully to ensure that your review is formatted correctly. For example, some websites or plugins allow you to add a star rating or take pictures with your evaluation. Carefully review the formatting and post your evaluation.
Wrap up
After you’ve concluded your product review, you need to wrap it up. This is where you can thank your readers for reading your review, and you can let them know if they have any questions about the product, they can reach out to the company or you.
You can also include any other information you think is relevant, such as how long.
What are the benefits of Writing a product review?
There are various reasons why writing product reviews can be beneficial. The benefits can vary depending on who is writing the review, the target audience, and the objective. Typically, writing a product review can provide the following benefits:
To provide knowledge.
Posting a product review after buying a product or service is a wonderful way to share your knowledge with other prospective buyers. You may also post reviews to recommend alternatives to unsatisfactory products or services or to share techniques for getting the most out of your purchase.
Increasing sales
An internal team of writers and marketing strategists can create great sales by generating product or service reviews. Customers often depend on reviews to help them pick products and services; therefore, writing reviews encouraging people to buy can result in more sales.
Reviews may serve as evidence of the product or service’s value; therefore, writing carefully crafted reviews may help you gain more customers and profits.
A campaign for public enlightenment.
When clients are pleased with the items and services they receive, they frequently recommend them to their friends and family members.
Reviews can help convince users of a product’s quality, and they may be more inclined to share their findings with others. Customer testimonies can be excellent for increasing awareness of your brand, product, or service.
Creating trust.
There are many products and services from which customers can choose, and they may base their choices on reviews. Customers often look for items with a lot of reviews and may use those assessments when making a purchase.
In addition to many favorable and negative comments, many evaluations may help build a sense of honesty and trust between a brand and a target audience, which might promote brand loyalty.
Get an Affiliate commission.
If you write a review of a product or service from another business, you can integrate Affiliate links into your review. So you can earn a commission for every sale you make through the Affiliate link.
You can find Affiliate links of products by searching on the Brands website or on a Search engine by using words like “Brand or Product Name” + Affiliate /Partner Program.
It is also possible to use an Affiliate Program Search to discover what you are looking for.
Keep in mind you won’t get an Affiliate Link for every product; you also have to sign up and apply for some Affiliate programs. If you get accepted for an Affiliate program sometimes depends on how much traffic your website or social media gets and how relevant your content is.
